Exploring Strategy, Text & Cases
87% of respondents would recommend this to a friend
TWD 2618
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Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager.
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產品詳情
- Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager.With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regnér, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations.The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations:How does an organisation prosper todayHow do organisations growHow do they innovate and change?From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice.This text and cases edition includes a wealth of additional case studies to help you get an even deeper insight into the manager-way of thinking.New to this edition:Think strategically and carry out case analyses and strategy assignments with the new chapter, 'Working with Strategy'Gain better insight into the three highlighted core themes: sustainability, non-profits, and digital strategyLearn from case studies of well-known global organisations, including Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber.This Text and Cases version also covers a range of events and organisations such as Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League.
| Publisher | Pearson |
| Publication date | 3 May 2023 |
| Edition | 13th |
| Language | English |
| Print length | 832 pages |
| ISBN-10 | 1292428740 |
| ISBN-13 | 978-1292428741 |
| Item weight | 1.5 kg |
| Dimensions | 19.7 x 3.4 x 26.6 cm |
Who Should Buy?
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Business Students
Ideal for university students studying business or management, enhancing their understanding of strategic concepts and frameworks.
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Strategic Managers
Useful for professionals in strategic roles, providing insights into case studies and practical applications of strategies.
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Educators
A great resource for instructors teaching strategy, offering diverse cases and theoretical frameworks to aid classroom discussions.
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Casual Readers
Not suitable for general readers seeking light or entertainment reading; it's academically focused and dense.
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Strategy Editorial Review
Exploring Strategy, Text & Cases is a comprehensive resource from Pearson that delves into the intricate world of strategic management. The 13th edition, published on 3 May 2023, spans a substantial 832 pages, offering a wealth of information in English. This book is ideal for students and professionals looking to enhance their understanding of strategic concepts and frameworks, making it a valuable addition to any library. The dimensions are convenient, making it easy to handle, while its authoritative content is supported by various real-world cases that facilitate practical application of theories.
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優點
- Comprehensive coverage of strategic management topics
- Includes real-world case studies
- Well-structured for students and professionals
- Latest edition with up-to-date information
- Engaging writing style for better understanding
缺點
- Some readers may prefer a more concise format
Product Price History
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TWD 2618
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特色和優勢
- Essential introduction to strategy for today's and tomorrow's managers.
- Over a million copies sold; trusted by professionals worldwide.
- Includes extensive, updated case studies for deeper understanding.
- New chapter on 'Working with Strategy' for enhanced analytical skills.
- Focus on key themes: sustainability, non-profits, and digital strategy.
- Real-world insights from global organisations like Alibaba and IKEA.
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