「最強の一言」Webコピーライティング ほんの数文字の工夫が「売れるサイト」をつくる！マイクロコピー活用術 Tankobon Hardcover – June 18, 2024
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「最強の一言」Webコピーライティング ほんの数文字の工夫が「売れるサイト」をつくる！マイクロコピー活用術 Tankobon Hardcover – June 18, 2024
Microcopy is a way that anyone can increase sales surprisingly quickly and easily.
「最強の一言」Webコピーライティング ほんの数文字の工夫が「売れるサイト」をつくる！マイクロコピー活用術 Tankobon Hardcover – June 18, 2024
商品＃: 87942977

「最強の一言」Webコピーライティング

商品＃: 87942977

TWD 786

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Microcopy is a way that anyone can increase sales surprisingly quickly and easily.
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What Stands Out

Concise Copywriting
Empowers businesses to create impactful web content using minimal words, enhancing clarity and engagement with their audience.
Effective Microcopy
Teaches techniques for leveraging microcopy, improving user experience and conversion rates through strategic, succinct messaging.
Target Audience Focus
Designed specifically for marketers and copywriters, providing actionable insights that resonate with consumers for maximum engagement.

產品詳情

Shop 「最強の一言」Webコピーライティング ほんの数文字の工夫が「売れるサイト」をつくる！マイクロコピー活用術 Tankobon Hardcover – June 18, 2024 online at a best price in Taiwan. 4866366834
Publisher standards
Publication date June 18, 2024
Language Japanese
Print length 236 pages
ISBN-10 4866366834
ISBN-13 978-4866366838
Item Weight 1 g
Dimensions 5.83 x 0.71 x 8.27 inches (14.8 x 1.8 x 21 cm)

Who Should Buy?

Suitable For
  • Website Designers

    This product is perfect for website designers looking to enhance user engagement with efficient online copy strategies.

  • Small Business Owners

    Small business owners will benefit from effective microcopy to improve their website sales and customer interactions.

  • Marketing Professionals

    Marketing professionals seeking to refine their copywriting skills will find valuable insights in this focused guide.

Not Suitable For
  • Novice Writers

    Beginners may struggle to grasp advanced microcopy concepts without foundational knowledge in writing or marketing.

產品描述

「最強の一言」Webコピーライティング ほんの数文字の工夫が「売れるサイト」をつくる！マイクロコピー活用術 Tankobon Hardcover – June 18, 2024

有疑問？ 和我們聊天

客戶問答

  • 問題: What is microcopy?

    Answer: Microcopy refers to concise, impactful wording that guides users and enhances the user experience, ultimately leading to increased sales.
  • 問題: How can this book help my business?

    Answer: The book provides practical strategies and real-world examples to optimize your web copy, addressing user hesitation and improving conversion rates.
  • 問題: Is this book suitable for beginners?

    Answer: Yes, this book is designed for anyone, regardless of their experience level in web copywriting.

野津 瑛司 , 山本 琢磨 (Consultant Editor) Editorial Review

The web-based guide titled "最強の一言" (The Most Powerful Phrase) offers invaluable insights for individuals looking to improve their marketing and communication strategies. Customers praise its beginner-friendly content that is not only easy to understand but is also applicable across various scenarios. Many users report substantial improvements in their key performance metrics, such as click-through rates and conversion rates, due to practical changes inspired by the book’s recommendations. For instance, simple adjustments in wording or the inclusion of reassurance phrases have reportedly led to increased engagement and application rates for promotional materials. The book transcends mere writing advice, incorporating broader concepts such as the importance of design elements like button colors alongside text changes. It emphasizes the necessity of iterative testing and research rather than prescriptive solutions, instilling confidence in readers that they can achieve results across different mediums and data types. Users have successfully applied the principles in real-world scenarios, dramatically improving their results and gaining a clearer understanding of effective copywriting principles grounded in data and research. Overall, "最強の一言" is regarded as a practical, actionable resource that can aid novices and experienced marketers alike in creating more effective communication. Readers feel empowered to apply the techniques outlined in the book with minimal time investment, leading to efficient and impactful improvements. **

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優點

  • Beginner-friendly, easy to comprehend
  • Clear improvement in conversion metrics reported
  • Practical, actionable advice (e.g., small text changes leading to big results)
  • Discusses both textual and design elements for optimal engagement
  • Emphasizes the importance of testing and research over static answers
  • Boosts confidence in copywriting and marketing strategies

缺點

  • May lack novel insights for more experienced professionals

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特色和優勢

  • Discover the power of microcopy in web copywriting.
  • Transform hesitant buyers into customers with compelling words.
  • Learn actionable strategies to enhance your site's click-through rate.
  • Experience the impact of small changes that can drastically boost sales.
  • Gain insights from real-life examples provided by industry experts.
  • Unlock the strongest words that resonate with your audience.

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