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商品＃:
88165130
The easiest first Google Ads textbook The basics and practices of operational advertising taught by popular instructors The easiest textbook Tankobon
商品＃:
88165130
TWD 802
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What Stands Out
Simple Language
The textbook is written in easy-to-understand language, making complex Google Ads concepts accessible to beginners and helping them grasp operational advertising quickly.
Expert Instructors
Learn from popular instructors known for their practical teaching methods, ensuring the material is relevant and grounded in real-world applications of Google Ads.
Comprehensive Coverage
Covers essential basics and best practices of operational advertising, providing readers with a complete toolkit to effectively manage Google Ads campaigns with confidence.
產品詳情
| Publisher | u30a4u30f3u30d7u30ecu30b9 (August 26, 2024) |
| Publication date | August 26, 2024 |
| Language | Japanese |
| Tankobon Softcover | 328 pages |
| ISBN-10 | 4295018899 |
| ISBN-13 | 978-4295018896 |
| Dimensions | 8.27 x 5.83 x 0.79 inches (21 x 14.8 x 2 cm) |
Who Should Buy?
-
New Advertisers
Ideal for beginners who are starting their journey in Google Ads and need a comprehensive introduction.
-
Marketing Students
Perfect for students studying marketing or advertising who require clear, practical insights into operational advertising.
-
Small Business Owners
Beneficial for small business owners who want to learn effective advertising strategies to grow their online presence.
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Experienced Marketers
Not suitable for seasoned marketers looking for advanced strategies and in-depth analysis beyond basic Google Ads principles.
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Non-English Speakers
May not be ideal for individuals who are not fluent in English, limiting their understanding of the material.
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Tech-Savvy Users
Less beneficial for tech-savvy individuals seeking in-depth technical insights and complex advertising techniques.
產品描述
The easiest first Google Ads textbook The basics and practices of operational advertising taught by popular instructors The easiest textbook Tankobon Softcover – August 26, 2024
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客戶問答
-
問題:
Who is this book recommended for?
Answer: It is recommended for beginners, managers of small to medium-sized enterprises, and advertising agency staff. -
問題:
What types of advertising does the book cover?
Answer: The book covers search, shopping, display, video, demand generation, app advertising, and P-MAX. -
問題:
Is this book suitable for those new to Google Ads?
Answer: Yes, it is designed specifically for first-time users to understand Google Ads from scratch.
杓谷 匠 , 田中広樹 , 宮里茉莉奈 & 0 Editorial Review
### Editorial Review The book, tailored for those new to Google Ads, has garnered a largely positive reception from readers, especially those working in advertising. It is praised for its detailed and systematic approach, making it an excellent resource for beginners seeking to understand the intricacies of online advertising. The content is structured to foster foundational knowledge, starting with account creation and progressing to advanced topics like AI-driven ad operations. Readers appreciate the book's practical orientation, as it presents real-world applications and techniques to optimize ad performance. The use of screenshots and diagrams aids comprehension, contributing to a more engaging learning experience. However, some reviewers indicate that while the book is described as "easy" or "gentle," certain sections may still prove challenging for complete novices, as the volume of information can be overwhelming. The dynamic nature of Google Ads is a recurring theme in reader feedback. Although the book covers many current practices, changes in Google's interface and ad offerings may cause certain parts of the content to become outdated quickly. Despite this, customers value the book as a crucial guide in navigating the evolving landscape of digital marketing. Readers also highlight the collaborative writing effort of three popular instructors, which enriches the text with diverse perspectives, ensuring a comprehensive understanding. Overall, customers feel that the book is a worthwhile investment given its affordability and depth, although they note that it might not serve as a long-term reference due to the rapid developments in Google’s advertising tools. ### Pros and Cons **
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優點
- Thorough and systematic approach ideal for beginners.
- Practical tips and techniques for optimizing ad performance.
- Clear explanations with plenty of diagrams and screenshots.
- Multiple perspectives from three different authors enhance learning.
- Good value for the amount of content provided.
缺點
- Some sections may be challenging for complete novices.
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TWD 802
立即訂購並活動它 Sunday, 七月 19
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特色和優勢
- Comprehensive guide on Google Ads basics and practices.
- Step-by-step instructions for first-time users on account creation.
- Covers various advertising types: search, shopping, display, video, demand generation, app, and P-MAX.
- Enhances understanding of operational advertising applicable to multiple platforms.
- Ideal for beginners and small to medium-sized business managers.
- Developed by popular instructors for an easy learning experience.
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