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Advertising Creative: Strategy, Copy, and Design
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Advertising Creative: Strategy, Copy, and Design
The first postdigital creative strategy and copywriting textbook in which digital technology is woven throughout every chapter.
Advertising Creative: Strategy, Copy, and Design
商品＃: 1490268

Advertising Creative: Strategy, Copy, and Design

商品＃: 1490268

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TWD 4818

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The first postdigital creative strategy and copywriting textbook in which digital technology is woven throughout every chapter.
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What Stands Out

Comprehensive Strategy
This edition offers in-depth insights into creative advertising strategies, ensuring readers master the essentials of developing compelling campaigns that resonate with targeted audiences effectively.
Updated Case Studies
Includes contemporary case studies that illustrate successful advertising campaigns, providing practical examples that help readers learn from real-world applications and enhance their creative thinking.
Collaborative Design Focus
Emphasizes the synergy between strategy, copy, and design, equipping readers with the skills to create cohesive advertising materials that capture attention and drive results.

產品詳情

Shop Advertising Creative: Strategy, Copy, and Design online at a best price in Taiwan. 1506315380
  • Advertising Creative is the first postdigital creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Publisher SAGE Publications, Inc
Publication date January 22, 2016
Edition 4th
Language English
Print length 488 pages
ISBN-10 1506315380
ISBN-13 978-1506315386
Item Weight 2.09 pounds (950 grams)
Dimensions 8.25 x 0.75 x 10.5 inches (21 x 1.9 x 26.7 cm)

Who Should Buy?

Suitable For
  • Aspiring Advertisers

    Ideal for newcomers seeking foundational knowledge on combining strategy, copy, and design in advertising.

  • Marketing Students

    Provides comprehensive insights for students studying advertising, enhancing understanding of creative processes in campaigns.

  • Creative Professionals

    Beneficial for seasoned creatives looking to refine strategies and improve their copywriting and design skills.

Not Suitable For
  • Advanced Experts

    Not suitable for experienced professionals who require highly specialized content beyond basic advertising principles.

產品描述

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客戶問題與解答

  • 問題: What makes this textbook unique?

    Answer: It's the first that integrates digital technology throughout all chapters.
  • 問題: Who are the authors of this book?

    Answer: The book is authored by award-winning experts Tom Altstiel and Jean Grow.
  • 問題: What are the three qualities mentioned for future leaders in advertising?

    Answer: They are to be a risk taker, understand technology, and live for ideas.

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TWD 2975

TWD 4818

立即訂購並活動它 Sunday, 九月 27

QTY:

庫存僅剩 1 件商品。
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PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.

Our Top Logistics Partners
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特色和優勢

  • Learn effective advertising strategies for the postdigital age.
  • Benefit from insights of award-winning experts in creative advertising.
  • Explore key principles and practical information for communication.
  • Understand the importance of digital technology in advertising.
  • Discover the three qualities that will define future industry leaders.
  • Gain real-world insights on global, social media, and business-to-business advertising.

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Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.