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商品＃:
86680018
Marketing Metrics: 50 Metrics Every Executive Should Master 1st Edition
商品＃:
86680018
TWD 1538
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立即訂購並活動它 週五, 七月 03
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In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.
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What Stands Out
Comprehensive Scope
This book covers over 50 essential marketing metrics, providing executives with a thorough understanding of performance indicators crucial for strategic decision-making and business growth.
Executive Focus
Tailored for executives, it emphasizes high-impact metrics that drive results, ensuring leaders can effectively evaluate marketing performance and align strategies with overarching business objectives.
Practical Insights
Offers actionable insights and practical applications of metrics, empowering executives to utilize data effectively, improve campaign ROI, and make informed marketing decisions.
產品詳情
| Publisher | Pearson P T R |
| Publication date | January 1, 2006 |
| Edition | 1st |
| Language | English |
| Print length | 359 pages |
| ISBN-10 | 0131873709 |
| ISBN-13 | 978-0131873704 |
| Item Weight | 2 pounds (910 grams) |
| Dimensions | 7.25 x 1.5 x 9.5 inches (18.4 x 3.8 x 24.1 cm) |
Who Should Buy?
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Marketing Executives
Ideal for marketing leaders wanting to enhance data-driven decision-making through understanding key performance indicators.
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Business Analysts
Useful for analysts seeking to interpret marketing data effectively, bridging analytics with actionable insights.
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Small Business Owners
Beneficial for entrepreneurs wanting to grasp metrics that drive customer engagement and business growth efficiently.
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Beginners in Marketing
Not suited for those with little to no marketing knowledge, as the terminology may be overwhelming.
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Non-Executive Employees
Inadequate for entry-level staff who do not directly engage with metrics or strategy development regularly.
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Very Advanced Marketers
May not provide sufficient depth for seasoned professionals searching for highly specialized metric insights.
產品描述
Marketing Metrics: 50 Metrics Every Executive Should Master 1st Edition
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客戶問答
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問題:
Can all calculations be performed without the need for specialized tools?
Answer: Yes, all calculations can be done either by hand or with basic spreadsheet techniques. -
問題:
How does the book help marketers in evaluating their strategies and tactics?
Answer: The book introduces powerful marketing metrics that can be used to evaluate strategies and tactics effectively. -
問題:
Why is gaining fluency in marketing metrics becoming crucial for marketers?
Answer: Gaining fluency in marketing metrics is becoming crucial because few marketers will rise to senior executive levels without it in the coming years.
Research Editorial Review
"The Marketing Metrics Handbook" is a comprehensive and valuable resource for anyone working in marketing or aspiring to do so. It covers a wide range of important metrics for measuring marketing and company success, presenting various aspects of corporate and marketing strategies in a detailed and informative manner. The book includes insightful charts, tables, and figures to aid in understanding the concepts discussed. While the introduction is brief, it sets the stage for the in-depth exploration of marketing metrics that follows. Customers praise the book for its completeness and thoroughness in covering essential marketing concepts from various business areas. It is particularly recommended for individuals with a marketing background, as they can benefit the most from its content. However, even those without prior marketing knowledge can find value in the book, especially if they are looking to familiarize themselves with marketing concepts and metrics for career development or interviews. While some readers without a marketing background found the book challenging to digest due to its textbook-like format and technical discussions, they still appreciated the valuable insights it provided. Overall, "The Marketing Metrics Handbook" is a must-have for marketing professionals and a useful reference for those seeking to enhance their marketing knowledge and skills.
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優點
- Comprehensive coverage of marketing metrics
- Insightful charts, tables, and figures
- Valuable resource for marketing professionals and students
缺點
- Not easily digestible for readers without a marketing background
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TWD 1538
立即訂購並活動它 週五, 七月 03
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Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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特色和優勢
- Introduces powerful marketing metrics for evaluating strategies and tactics
- Comprehensive coverage includes various aspects like promotional strategy, customer perceptions, market share, customer profitability, and more
- Teaches how to use a dashboard of metrics to view market dynamics accurately
- Shows how to apply each metric, understand tradeoffs, and use them successfully
- Demonstrates using marketing metrics as leading indicators to identify new opportunities
- Calculations can be done by hand or with basic spreadsheet techniques