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Research Methods in Human-Computer Interaction
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商品＃:
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立即訂購並活動它 週四, 十月 22
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Research Methods in Human-Computer Interaction is a comprehensive guide to performing research
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What Stands Out
Comprehensive Coverage
This edition offers an extensive overview of contemporary research methods in human-computer interaction, equipping students and practitioners with the necessary tools for effective user-centered design.
Practical Applications
The book provides real-world examples and case studies, helping readers understand the practical implications of research methods in various HCI projects, enhancing learning and application.
Expert Contributions
Written by leading experts in the field, this edition includes insights and perspectives that enrich the understanding of HCI methodologies, ensuring readers gain comprehensive knowledge from industry authorities.
產品詳情
| Publisher | Morgan Kaufmann |
| Publication date | May 3, 2017 |
| Edition | 2nd |
| Language | English |
| Print length | 560 pages |
| ISBN-10 | 9780128053904 |
| ISBN-13 | 978-0128053904 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 7.5 x 1.27 x 9.25 inches (19.1 x 3.2 x 23.5 cm) |
Who Should Buy?
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Students of HCI
Ideal for students pursuing degrees in Human-Computer Interaction, providing foundational research methods and hands-on approaches.
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Design Professionals
Useful for UX/UI designers looking to enhance their research skills and apply methodologies in real-world projects.
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Academics in Design
Beneficial for researchers and educators aiming to deepen their knowledge in HCI research methods and theoretical approaches.
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General Audience
Not suitable for general readers without a background in design or technology, as it is highly technical.
產品描述
Research Methods in Human-Computer Interaction
About This Item
The Research Methods in Human-Computer Interaction 2nd Edition is your comprehensive guide to conducting effective research in the field of HCI. Whether you are a seasoned researcher or just starting out, this book covers everything you need to know about various research methods used in human-computer interaction. If you are looking to enhance your knowledge and skills in HCI research methods, this book is the perfect resource for you. It covers a wide range of topics, including usability testing methods, user research techniques, and customer behavior research.
You will also learn about market research in e-commerce, website analysis methods, and customer feedback analysis techniques. One of the key highlights of this book is its coverage of user experience research methods. You will discover various user-centric design research techniques that will help you create products that are not only functional but also intuitive and enjoyable to use. From persona development techniques to contextual inquiry methods, this book will equip you with the tools and knowledge to design user-centered interfaces. This edition also delves into the world of data analytics in e-commerce.
You will learn about conversion rate optimization research, competitive analysis in e-commerce, and consumer surveys in online shopping. Additionally, the book explores the role of social media analytics in e-commerce and how it can be used to gain valuable insights into user behavior. Whether you are interested in qualitative or quantitative research methods, this book has you covered. It offers a comprehensive overview of both approaches, giving you the flexibility to choose the most appropriate method for your research goals.
You will learn about user testing methodologies, heuristic evaluation in e-commerce, and eye tracking research in user behavior. If you are involved in the mobile commerce industry, this book provides specific research methods tailored to this platform. From mobile commerce research methods to transactional analysis in online shopping, you will gain valuable insights into how to optimize the user experience for mobile users. No matter what stage you are at in your research journey, the Research Methods in Human-Computer Interaction 2nd Edition is an essential resource for any e-commerce professional or HCI researcher. So go ahead and add this book to your cart now to take your research efforts to the next level!.
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Human-Computer Interaction Editorial Review
"Research Methods in Human-Computer Interaction" is a highly recommended book for researchers in the HCI field. The book serves as a comprehensive guide for conducting HCI research, verification, and validation analyses and testing. It can be used as an entry-level book for those with a basic understanding of statistics. The content is both informative to read and useful as a reference. The only downside is the quality of the book's binding, which has been criticised by a customer as being poor.
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優點
- Comprehensive guide for conducting HCI research
- Useful as a reference
- Informative to read
缺點
- Poor quality binding
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TWD 3056
立即訂購並活動它 週四, 十月 22
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特色和優勢
- Essential reading for both quantitative and qualitative methods for HCI researchers
- Chapters cover a broad range of topics relevant to collection and analysis of HCI data
- Updated 2nd edition contains updates throughout, including more detail on statistical tests
- Expanded discussions of online datasets, crowdsourcing, and data collection via mobile devices and sensors
- New material on performing research with children, older adults, and people with cognitive impairments
- Includes techniques for expanding the influence of your research to reach non-researcher audiences
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