0 ratings
商品＃:
84639047
Electronic Commerce
商品＃:
84639047
TWD 3848
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from 美國
62%
有存貨
從USA商店匯入
QTY:
庫存僅剩6件。
立即訂購並活動它 週五, 七月 31
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Our Top Logistics Partners
With a Cengage Unlimited subscription you get all your Cengage access codes and online textbooks, online homework and study tools for one price per semester.
Fast
Shipping
Free
Return*
Secure Packaging
100% Original Products
PCI DSS Compliance
ISO 27001 Certified
What Stands Out
Comprehensive Coverage
This edition offers an extensive exploration of electronic commerce technologies, addressing the latest industry trends and practices, ensuring readers remain informed and competitive in the fast-evolving digital marketplace.
Real-World Applications
Includes practical case studies that illustrate concepts in action, empowering students and professionals to apply theoretical knowledge to real-world scenarios, enhancing learning and retention.
Updated Data
Features the most current research and statistics in the field, providing valuable insights into consumer behavior and e-commerce strategies, enabling readers to make informed decisions based on the latest market data.
產品詳情
- Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today’s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing Learning From Failure segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
| Publisher | Cengage Learning |
| Publication date | February 26, 2016 |
| Edition | 12th |
| Language | English |
| Print length | 624 pages |
| ISBN-10 | 1305867815 |
| ISBN-13 | 978-1305867819 |
| Item Weight | 2.02 pounds (920 grams) |
| Dimensions | 7.25 x 1 x 8.75 inches (18.4 x 2.5 x 22.2 cm) |
Who Should Buy?
-
Business Students
Ideal for students pursuing a degree in business, providing fundamental knowledge in electronic commerce principles and practices.
-
Entrepreneurs
A valuable resource for aspiring entrepreneurs looking to understand online business models and e-commerce strategies.
-
Marketing Professionals
Benefits marketing professionals seeking to enhance their skills in digital marketing and optimize online sales strategies.
-
Beginners
Not suitable for complete beginners without prior knowledge, as it may be too complex to understand initially.
-
Casual Readers
Casual readers looking for light content may find the academic tone and depth unsuitable for their interests.
-
Technical Experts
Technical experts may find the content overly basic and lacking advanced technical details they require for in-depth understanding.
產品描述
有疑問？ 和我們聊天
客戶問答
-
問題:
What topics are covered in Electronic Commerce 12th Edition?
Answer: The 12th Edition of Electronic Commerce presents a comprehensive overview of key topics such as online retailing, digital marketing, electronic payment systems, and security concerns. It also delves into emerging technologies like blockchain, mobile commerce, and artificial intelligence in e-commerce. This breadth ensures that readers gain not only foundational knowledge but also insights into the latest industry trends to stay ahead in the fast-evolving digital marketplace. -
問題:
Who is the author of Electronic Commerce 12th Edition?
Answer: Electronic Commerce 12th Edition is authored by Gary Schneider, a respected figure in the field. His expertise combines academic research and practical application, making the book a reliable source for both students and professionals. Schneider’s clear writing style and in-depth analysis foster a better understanding of complex concepts, ensuring that readers can apply them effectively in real-world e-commerce scenarios. -
問題:
Is Electronic Commerce 12th Edition suitable for beginners?
Answer: Yes, Electronic Commerce 12th Edition is designed to be accessible for both beginners and experienced practitioners. It begins with fundamental concepts, gradually progressing to more advanced topics, making it ideal for those new to e-commerce. Readers will appreciate the structured layout, which includes real-world examples and case studies that provide practical insights into the e-commerce landscape. -
問題:
How does Electronic Commerce 12th Edition address security issues?
Answer: The book places significant emphasis on security, highlighting the various threats faced by e-commerce businesses and the strategies to mitigate them. It discusses encryption, secure payment gateways, and the importance of compliance with data protection regulations. Understanding these security aspects is crucial for anyone looking to establish a credible online presence, and the book equips readers with the necessary knowledge to safeguard their e-commerce endeavors. -
問題:
Are there any online resources or supplemental materials for Electronic Commerce 12th Edition?
Answer: Yes, students and readers can access various online resources associated with Electronic Commerce 12th Edition. These resources often include quizzes, case studies, and additional articles that complement the textbook's content. Utilizing these materials allows users to engage more deeply with the subject matter and apply theoretical concepts to practical situations, enhancing their learning experience. -
問題:
What is the significance of digital marketing in Electronic Commerce 12th Edition?
Answer: Digital marketing is a pivotal element in Electronic Commerce 12th Edition, as it explores different strategies for promoting products and services online. Topics such as search engine optimization (SEO), pay-per-click advertising, and social media marketing are thoroughly discussed. Understanding digital marketing is essential for anyone looking to drive traffic and increase sales in an e-commerce environment, making this section particularly valuable for business practitioners. -
問題:
Can Electronic Commerce 12th Edition be used for academic studies?
Answer: Absolutely, Electronic Commerce 12th Edition is widely used in academic settings as part of e-commerce and business curricula. Its comprehensive approach and well-structured content make it an excellent reference for students studying the impacts of internet technology on commerce. Instructors often recommend this edition for its ability to bridge theoretical concepts with practical applications, preparing students for careers in digital business. -
問題:
How does Electronic Commerce 12th Edition help in understanding Taiwan e-commerce?
Answer: The book offers insights into Taiwan e-commerce by discussing the trends, challenges, and strategies relevant to international markets. It addresses issues such as cross-border transactions, cultural differences, and regulatory environments. Understanding these aspects is critical for businesses aiming to expand globally, making the book a vital resource for those seeking to cultivate a successful international e-commerce strategy. -
問題:
Where can I buy Electronic Commerce 12th Edition in Taiwan?
Answer: You can purchase Electronic Commerce 12th Edition from Ubuy. Ubuy provides a wide range of products, ensuring that you can find the latest edition of this essential textbook. Their platform also includes user-friendly features and multiple payment options, offering a convenient shopping experience for readers across Taiwan. -
問題:
What makes Electronic Commerce 12th Edition different from earlier editions?
Answer: Electronic Commerce 12th Edition differs from earlier versions by incorporating the latest developments in e-commerce such as advancements in technology, changes in consumer behavior, and the impact of social media on buying decisions. It also provides updated case studies that reflect current market conditions, making it a vital resource for those looking to stay current in the rapidly evolving digital commerce space.
Management Information Systems Editorial Review
The "Electronic Commerce 12th Edition" textbook has garnered a mixed reception from customers, particularly regarding its condition and usability for academic purposes. While many users appreciate the wealth of information contained within the book, they have expressed concerns about the physical quality of the copies they received. Some customers noted that the book is filled with valuable insights essential for anyone studying electronic commerce, especially at the graduate level. However, they also mentioned that the writing can be dry, requiring multiple readings to fully grasp some concepts. Unfortunately, several users faced issues with the book's physical state. Complaints about pages not being properly attached overshadowed some of the positive feedback, with one customer explicitly stating dissatisfaction over receiving a poorly conditioned textbook. This led them to Consider purchasing a new copy elsewhere, indicating a deeper concern for quality over convenience. Others, despite receiving books in fair condition, were still hesitant about reusing their copies due to the potential for missing or detached pages. Overall, while the book is recognized for its informative content and usefulness for students, customers strongly emphasize the importance of receiving a copy in good physical shape, as this significantly impacts their learning experience. **
Customer Reviews & Ratings
216 客戶評價
-
5 星
73%
-
4 星
13%
-
3 星
9%
-
2 星
3%
-
1 星
2%
評論這個產品
和其他客戶分享您的想法
優點
- Rich in useful information for electronic commerce studies.
- Highly regarded for graduate-level courses.
- Helpful as a reference text.
缺點
- Concerns over the physical condition of certain copies (e.g., detached pages).
Platform Trust & Buyer Confidence
MT
Mohd
Verified buyer
“The product received very good packaging & safe…Thank You”
16 June 2026 · via Trustpilot
SJ
Shawati
Verified buyer
“Accurate delivery timing given”
16 June 2026 · via Trustpilot
YB
Youcef
Verified buyer
“Not madly expensive like I thought, and much quicker than promised.”
15 June 2026 · via Trustpilot
LM
Leila
Verified buyer
“Never dealt with Ubuy before, but everything worked out great. Seamless cross border purchasing and shipping. Thanks!”
6/7/2026 · via Trustpilot
KA
Kwame
Verified buyer
“The process was smooth, with clear communication and timelines. This was my 1st purchase and I am really impressed. I will definitely be coming back.”
12 June 2026 · via Trustpilot
安全結帳
Global Delivery
Easy Returns
Genuine Products
Product Price History
重要資訊
- 限制：對於國際運輸的產品，請注意任何製造商保修可能無效；製造商服務選項可能不可用；產品手冊、說明和安全警告可能不是目的地國家的語言；產品（及隨附材料）的設計可能不符合目的地國家的標準、規範和標籤要求；並且產品可能不符合目的地國家的電壓和其他電氣標準（如果適用，需要使用適配器或轉換器）。收件人有責任確保產品可以合法進口到目的地國家。當從Ubuy或其關聯公司訂購時，收件人是記錄在案的進口人，並且必須遵守目的地國家的所有法律和法規。
- 由於Ubuy是一個全球搜索引擎，因此並非Ubuy上列出的所有產品都在出售。產品受出口/貿易法規的約束。
TWD 3848
立即訂購並活動它 週五, 七月 31
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
庫存僅剩6件。
Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Our Top Logistics Partners
Fastest cross-border delivery
特色和優勢
- Single subscription covers all Cengage access codes and online resources.
- No extra costs regardless of the number of Cengage classes taken.
- Includes access to popular platforms like MindTap, WebAssign, and more.
- Affordable hardcopy textbook rental available within the USA.
- Features new study tools like flashcards and test prep resources.
- Career center included to enhance job skills and build resumes.
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.