Features & Benefits
- Explains why humans are poor at dealing with disastrous risks
- Addresses the contradiction between our ability to foresee and protect against natural catastrophes and our failure to heed warnings
- Highlights 6 biases that lead to grave errors in disaster preparedness
- Introduces the Behavioral Risk Audit as a systematic approach for improving preparedness
- Advocates for learning to be more like ostriches to be better prepared for disasters
- Suitable for individuals, leaders, planners, and policy-makers who want to build more prepared communities