Features & Benefits
- Blink transforms the way we understand intuition and decision making.
- It's about how we think without thinking, about choices that seem to be made in an instant.
- Great decision makers excel at thin-slicing, filtering the critical factors from an overwhelming number of variables.
- The book presents examples and insights on why some people are brilliant decision makers while others consistently stumble into error.
- It discusses how our brains work in different scenarios and why the best decisions are often inexplicable to others.
- Reveals cases of both successful and failed quick decision making in various fields.